International Program for Designers in Deauville, France

The greatest value of an international program lies not in the destination itself, but in the opportunities that unfold after the journey ends.

S Company was proud to collaborate with the Paris Fashion Academy and international partners in successfully organizing “Art Storytelling 2026 – International Program for Designers” in Deauville, France—a destination deeply rooted in fashion history and closely associated with the legacy of Coco Chanel, Yves Saint Laurent, and the values that have shaped Europe’s luxury fashion industry.

Held annually with an international scope, Art Storytelling is far more than a short-term training course. It is an international platform designed for fashion designers, brand founders, and fashion businesses seeking to engage with the global fashion ecosystem through professional knowledge, immersive experiences, and meaningful international connections.

Throughout the program, participants went beyond classroom learning. They experienced firsthand how France’s leading fashion maisons have built enduring legacies through visits to the Christian Dior Museum, the heritage spaces of Louis Vuitton, Galeries Lafayette, and Lancel. Each destination offered valuable insight into how iconic brands are created, preserved, and continuously reinvented across generations.

One of the highlights of the program was the opportunity for participants to present their collections at Les Franciscaines, Deauville’s renowned cultural and arts center, before an audience of diplomats, fashion buyers, retail representatives, media professionals, and international partners. It was a unique platform for emerging designers to introduce their creative vision within an international professional environment.

The true mission of Art Storytelling extends beyond education. It offers a fresh perspective on building a successful fashion brand—from creative thinking and cultural identity to business strategy, international positioning, and long-term brand development within the global luxury fashion industry.

For S Company, co-organizing Art Storytelling is more than delivering an international program. It represents our long-term commitment to creating meaningful opportunities for Vietnamese fashion designers and fashion enterprises to access global industry standards, professional expertise, and valuable international networks.

We look forward to welcoming you to Art Storytelling 2027, where new opportunities will continue to open for Vietnamese fashion brands to strengthen their presence and leave a lasting mark on the global fashion landscape.